One of the main focal points of any shop window
is the dressing kits which are both functional and decorative components. The
window area often captures the attention of visitors and also helps add to the
overall look of a public display section.
Some people will actually hire the services
of a professional window dresser and this is an expert in designing and arrangement
of window dressing. Shop window dressing however, can be done by any ambitious
individual with a sense of style and a keen eye for detail.
A fundamental aspect about window dressing is
the use of themes. This will set the tone for a particular premise and offer
the desired final look. Here are some
wonderful and simple tips that will go a long way in creating the perfect
effect for your shop windows.
·
Wave heading – creating waves with
fabric is a great way of creating an eye catching effect for a background. Using a pleated heading will ensure that
curtains fall gracefully in symmetrical waves.
To get this right you should ensure that the curtains are combined with
proper suspension rails which will support the corresponding weight and ensure
that the drapery hangs properly. The advantage of this method is that it is
simple to execute and does not cost an arm and a leg.
·
Lighting effect - great lighting tends
to bring out the good side of any product that is displayed. There are various types of lighting ranging
from neon to fluorescent illumination that will offer different effects.
However the lighting will need to correspond well with products. For instance
soft ambient lighting will go well with products that are targeted at mature
market segments while neon multi colored lighting may be more suitable for youth
oriented store-fronts.
·
Display casings - displaying many
different products can be made easier by creating different compartments. This
is a functional method of display but with the right materials and artistry it
can also be an attractive look. Glass compartments for instance give a classy
look when combined with good lighting.
·
Stained glass – to add some artistry to
a window display a stained pane of glass can be included. This should be done
by a professional and it is suitable for establishments such as antique stores
and niche boutiques. This collage should
also be in line with the general theme and color scheme of the shop.
It is important to ensure that your shop
window dressing is a sufficient reflection of the entire store in order to
achieve the intended effect.
For Visual Merchandising ideas contact VM Design.
